What don’t you do in your underwear?
Exactly. The list is pretty short. But, what would make you want to buy underwear?
Would you buy it if a crazy old lady had you laughing hysterically? Or what if some college kids dressed as tags and kept getting in you way, because Fruit of the Loom doesn’t have tags. What if underwear had multiple uses, like as a hair net? Or what about people in underwear writing songs about underwear?
These are just some of our rough ideas. But potential is defiantly coated in there. Its just a matter of going through the millions of almost ideas to find “The One.” This past week and the ones to follow will be spent coming up with the elusive great ideas, in order to find the campaign that will leave the advertising industry begging for more. Once we have some solid ideas in place we are going to start letting people know the “Boom” about Fruit of the Loom.
Stay posted and be watching. It won’t be long until our ideas are un-panced.
-WS
