Behind every great joke stands a man in underpants.
To some he is a legend. To others a name whispered in hushed tones. But I say he is more. I say he is a comedic god behind a little thing I like to call the super bowl. Maybe you’ve heard of it?
It’s like the Olympics for advertising. The best-of-the-best show up to compete for the commercial that will live for decades to come. This is no mere task mind you. Nay. This is only for the strongest of competitors. This is for the titians of advertising.
But how do these mere writers of wit become legends? A great advertisement is a series of hits and misses. And, before these feet’s of sheer comedic-genius are viewed by the masses they are first scrutinized, torn apart and fine-tuned to become the brilliance that captivates audiences everywhere.
To live up to these standards we are now starting a list of possible feats-of -greatness that could potentially rival that of the legends before us. Possible ideas have ranged from putting underwear on statutes to building a fruit launcher. Exciting. Yes I know. However, these are just the first steps to the running leap were about to take. So no applause just yet.
There is no doubt to live up to this legacy will be a challenge. But it is one we are prepared to take. We have watched these Olympian’s of advertising and now were taking the challenge to add our names to the list of eternal greatness.
We will be the laugh behind greatness.
–WS
