Does your underwear entice women?
According to a British study most men believe there spanks actually do impress the opposite sex. The study showed that from 19-24 men buy up to 31 pairs of underwear a year to impress women. Surprising? Amusing? I find it to be a little of both. Apparently gentleman like to make sure there backside is just as well covered as their A-game when it comes to making women swoon.
The studied also showed after the age of 24 the number of men who bought their own underwear decreased dramatically. It turns out once the ring is on her hand the task of purchasing underwear is off his hands. The study went on to tell how purchase of underwear by men doesn’t pick up again until 38-40 due to divorce and midlife crisis.
Interesting? Who would have thought this whole time the trick to impressing women would be in your spandex?
So what does this mean to us? With this new found knowledge, we have more or less gained comedic inspiration for our campaign. Since this startling discovery we have now decided to direct our campaign for Fruit of the Loom toward men. Let’s face it they just keep surprising us.
No concrete campaign ideas have been laid down just yet, but there not far off. So buy some new underwear. Keep reading. And work on that A-game.
-WS
