Underwear is like your friends. You have your reliable pair, your go-to pair, your lucky pair, and your favorite pair (that pair with four holes and snapped elastic). Like anyone has a pair in that kind of shape. Don’t judge. The point is, you form a bond with your underwear. But how did this unique bond come to be?
You first had to find this perfect one. You tried, you hated, you laughed, you danced your way into your favorite pair. It took time, work and failure to get the perfect fit. In a way, you did your research to find the perfect pair of undies to don. And now were going to do our research to find the perfect campaign to wear.
W.S. (Whipper-Snapper) Advertising kicked off with a debriefing of our fruitful client’s history. No matter how rigorous it might be research is the X factor to any winning campaign. Most men for example don’t ever buy their own boxers or briefs. That might not come as a surprise, but did you know some men own underwear up to a decade old? Scary. Needless to say we are slowly becoming underwear trivia buffs. Wonder if that has resume potential?
After tossing some off-the-wall-ideas around and divulging an endless supply of facts we now have not only direction, but a little more history on the general population than we cared to know. There is undoubtedly a unique bond between a person and their spankies.
And no matter what, there is always someone covering your backside.
-WS
